I genuinely wish I'd read this years ago. Thank you, you've articulated something I've struggled to express for ages. Brilliant and thanks for making it practical with examples and giving a framework too.
Do you think maybe these desires could fit underneath the more brand / emotion related CEP’s in EBI’s category entry points framework? Once again, thanks for a great post.
This is great, thank you! This fills in some blanks around Memory > Attention.
I genuinely wish I'd read this years ago. Thank you, you've articulated something I've struggled to express for ages. Brilliant and thanks for making it practical with examples and giving a framework too.
Wonderful read.
Thank you 🙌
Do you think maybe these desires could fit underneath the more brand / emotion related CEP’s in EBI’s category entry points framework? Once again, thanks for a great post.