The problem you've been handed is almost never the problem you need to solve. Most briefs are bad because we've stopped doing the hard work. Here's how to write briefs that actually provoke great thinking.
this is soo helpful. thank you for defining the terms and then providing a good example! I am going to use this framework to analyze company strategies.
For everyone who asked for the follow-up: here it is.
123 questions to help you write briefs that unlock better work.
https://open.substack.com/pub/rewireurmind/p/the-questions-that-matter?r=2di01&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
this is soo helpful. thank you for defining the terms and then providing a good example! I am going to use this framework to analyze company strategies.
thanks a lot. You described every sin in our profession, I think. Everyone wants replace thinking and we're surprised AI takes our job
Really interesting read, thank you.